Product judgement for individual founders and solo builders.
Building is cheaper than ever. Choosing what deserves your time, money and reputation is not. Builder is for people who want a sharper second pair of eyes and access to expert advice to intentionally move their product forward.
Three ways to work together. Each is scoped, priced upfront and designed to give you a clear output you can act on.
Builder Session
£295
One focused hour. Bring the product decision that is keeping you stuck and we'll pressure-test it together.
Includes
- 60-minute video call
- Short pre-session intake + optional link
- One live decision properly pressure-tested
- Clear next moves
Not included+
- Detailed design or code review
- Ongoing accountability or execution support
- Team workshops or stakeholder alignment
Builder Foundations
£495
One bounded 90-minute session to get clear on what you are building, who it is for and why it matters before you commit more code or capital.
Includes
- 90-minute working session
- Pre-read of your product context ahead of the session
- A lightweight Builder Summary: Customer, Problem, Proposition, biggest assumptions, what to test next, what not to build yet
Not included+
- Market research or user interviews
- Roadmap delivery or project management
- Design, prototyping or engineering work
Product Critique
£650
An outside reading of your product. What is working, what is confusing and what deserves your attention next. Product and UX judgement, not a formal audit.
Includes
- Pre-review of your live product or prototype before we meet
- 75–90-minute live critique session on what is working and what is confusing
- Findings prioritised live as Fix now, Test next and Ignore for now
Not included+
- Heuristic evaluation against formal standards
- Accessibility or security audit
- Implementation or design production
Not sure where to start?
Most advice for founders is hard to access and sometimes hard to action. Builder is direct, personal and scoped to the decision in front of you.
I have spent years helping leadership teams make better product and AI decisions. Builder brings that same discipline to individuals who are building independently and need a focused intervention rather than a wider organisational engagement.
Every piece of work is designed to leave you with clearer judgement, not a dependency.
Product judgement, built through practice.
I’m Frances Ibe, Founder & Principal of Worth Building. I’ve spent my career building and leading digital products and product organisations, and helping teams make difficult decisions about customers, products and where to invest.
Builder makes that experience available to individual founders and solo builders in a deliberately focused format - bring the real product, question or decision and we’ll work through what matters.
You can find me on LinkedIn.
What Builder is not.
Common questions.
Who is Builder for?
Individual founders and solo builders who want sharper product judgement in a focused, practical format. You may be starting something new, working through a difficult decision or trying to improve something you have already built.
How is this different from the main Worth Building offering?
Worth Building works with leadership teams on consequential product, AI and investment decisions. Builder is designed for an individual working through a product or build decision they personally own.
What happens after I submit an enquiry?
I read every submission personally. If I think I can help, I will reply within two working days with next steps and a link to book. If another approach would serve you better, I will tell you that too.
Do I need a working product?
No. For Builder Sessions and Builder Foundations, a description of what you are building and the decision you are facing is enough. For a Product Critique, you will need a live product or prototype I can review.
Can I get a refund?
If we have not yet started the work, yes, within 14 days of payment. Once a session or critique has been delivered, fees are not refundable.
Do you offer ongoing coaching or mentoring?
No. Builder is deliberately structured around specific decisions and deliverables, not open-ended coaching relationships.
Will you sign an NDA?
For a Product Critique or Builder Foundations session, I am happy to review a mutual NDA before we discuss sensitive details. Builder Sessions operate on the basis of ordinary confidentiality.
How do I choose between the three offers?
Use the Help Me Choose section, or submit the general enquiry form and tell me what you are trying to solve. I will suggest the right starting point.
Better product judgement, one decision at a time.
Tell me what you are building and I will suggest the right place to start.
Help me choose